The “Big” Brokerage Myth

Do you need to hire a Realtor from a BIG-name brokerage to get the best results?…

…today I’m sharing a secret that most Realtors would prefer you didn’t know.

But first, I’ll tell you a quick story about my clients Paula & Gary that drives the point home.

Hi, this is Eva Lin!

A while back I noticed a beautiful, multimillion-dollar home in La Cañada…

…that sat on the market for over 7 months!

When it finally “expired” off the market, I called the owners to find out what went wrong.

The owners, Paula & Gary, were really sweet people, but they were frustrated and confused.

They didn’t know what went wrong.

After all, they hired an agent from one of the biggest brokerages around.

They figured the sale would be quick and easy.

And this would have been great because they were itching to move into their beach house.

BUT, over 7 months later the home still wasn’t sold.

And even worse, they never even received a single offer.

When I met with Paula & Gary to offer my advice for actually getting their home sold, they were

But, they were also reluctant.

They still felt it was important to hire an agent from a big-name brokerage.

This is when I shared the BIG secret with them.

The strength of an agent’s skillset is everything, while…

…the company the agent is affiliated with has virtually no influence on
client outcomes.

I know this from personal experience!

From 2015 to 2019 I was part of the BIGGEST real estate company in the U.S. (Keller

And not just part of the company…

…I reached the #20 ranking in the entire nation, out of 150,000+ Keller Williams agents!

At the end of 2019, I decided to leave and establish my own boutique brokerage.

Did this negatively impact the results I provided for my clients?

Quite the contrary!

In 2021 I helped more families sell or buy a home in Pasadena than any other agent…

…from any other brokerage, whether big or small!

And more importantly, I earned 5-star reviews all along the way for my team’s incredible level of

Paula & Gary were among the first clients I helped after establishing my boutique brokerage.

I completely overhauled the marketing, positioning, and pricing of their home.

And they were thrilled when I sold it with multiple offers in just 21 days!

I’m so glad they decided to place their trust in me, even though I was no longer part of a giant

At the end of the day, it all comes down to the agent.

-How in-tune are they with the market?

-How advanced is their marketing savvy?

-How skilled are they in the art of negotiation?

-And how proactive is their approach to client service?

These are the factors that determine client outcomes…

…not the brokerage the agent happens to be affiliated with.

In a surprising twist, I recently decided to join back up with a BIG brokerage.

This allows me to focus 100% of my time on serving clients with excellence, which I love!

It turns out that the administrative work that goes with being a Broker-Owner is not so

Nonetheless, I’m very proud of all the outstanding outcomes I delivered for my clients under the
banner of my boutique brokerage.

If you’d like to enjoy exceptional results with your home sale or purchase this year…

…I invite you to reach out to me at 626-807-6581.

Schedule your no-pressure consult with Eva Lin.

Learn how I work, deliver outstanding outcomes, and treat your interests as my own every step of the way.

Talk To Eva